Thursday, 3 September 2015

Melissa Ruiz: Capturing the heart of the target audience



As a Segment Producer for Tribune Broadcasting, CW and The Bill Cunningham Show, Melissa Ruiz reaches out to people who are talented and has potential in the entertainment industry. She is also an active admin in a Facebook Group Page called I need a Casting Producer. In this group page, she constantly posts updates and announce specific characters that her show needs.
 She has produced many casts in the show called The Bill Cunningham Show, a Tribune Broadcasting's nationally syndicated daytime talk show. The show is hosted by the popular and recognized broadcaster, business entrepreneur and veteran attorney,Bill Cunningham.
Melissa Ruiz produces and casts talented people for The Cunningham Show through phone interviews, write-ups and assists producers. As a dedicated producer for more that two years, Melissa Ruiz, had helped The Bill Cunningham Show to do better than any other talk show in the market, across all timeslots.
Under her supervision, The Bill Cunningham won its time slot with a 1.2 rating in adults ranging from 25-24. During the same year, the show was averaged as 1.4 household rating. The show became popular with its unique daytime talk show familiar topics that the viewers really loved, such as reunions with long-lost family member, addcitions, infidelity, family dilemmas, and many more. Among those topics being takled in the show, the host, Bill Cunningham helps guests with their situations during live airing on television.
The Bill Cunningham Show is a successful daytime talk show until present. Through Melissa Ruiz's knowledge, experience and perseverance in finding right and talented people to bring in the show was a big contribution. It truly made a big difference. Not only did she just casts people but also she made it to highest ratings. Her knowledge in listening to her audience and capturing their attention every week was one of things she applied.
Melissa Ruiz reaches out and connects to people with amazing and talented characters. She makes sure that every person being casted has potential. She did not underestimate the power of social media, being active in the platform where the target audience is using was a unique technique. Other than just casting people, she also searches for topics and what contents that the target audience will be interested with. Topics that they can relate to easily. These topics were tackled every week somehow acknowledged and appreciated by the audience and until now the show appeals to its target audience.

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