Melissa Ruiz - Fight Against Hunger

Melissa Ruiz is currently a segment producer of Tribune Broadcasting, CW and The Bill Cunningham Show. Being a segment producer in one of the top television production companies in the United States, she had acquired in producing authentic shows and authentic storytelling relevant to their web audiences and shows.

She was also a producer and director of Walmart: Fight Against Hunger Campaign back in 2013. The Walmart Foundation is a charitable foundation that proudly supports important associates and cutomers in their own neighborhoods. As a producer and director during this campaign, Melissa Ruiz had helped the Walmart Foundation in initiating people who are willing to share and donate where the foundation was focusing on such as, education, workforce development, economic opportuiity, environmenta sustainability, health and wellness and the main focus during that year was Fight Against Hunger.

Melissa Ruiz helped throughout this campaign by applying her skills as a producer and director by providing creative talent and journalists in showing what the campaign is all about. She had contributed in showing and getting point of the campaign through her unique and original write-ups, casting and interviews for the real people involved during the campaign.

See more at: Melissa Ruiz: Life of a Segment Producer

Melissa Ruiz knows that being in the production and directing industry could somehow let her encourage people in joining in supportive foundations and campaigns by reaching out to the right people and right platform of communication. In the modern industry, television is one of the empowering aid in getting people involved in current happenings. It does not only perk up their interests in watching but also touching their hearts and pushing them be part of it too. As a producer and director during this campaign, Melissa Ruiz truly did made her point across to the target audience.

In 2013, a total of 571 million pounds of food were donated which is equivalent to 369 million meals to local hunger relief organizations and food banks like Feeding America and its 200 food banks across the nation. And a total od 180 trucks and refrigerated trailers that ensures that nutritious and fresh products are being delivered safely to those in need.

For more info: See Melissa Ruiz on Google+ and Follow Melissa Ruiz on LinkedIn

Melissa Ruiz: Capturing the heart of the target audience

As a Segment Producer for Tribune Broadcasting, CW and The Bill Cunningham Show, Melissa Ruiz reaches out to people who are talented and has potential in the entertainment industry. She is also an active admin in a Facebook Group Page called I need a Casting Producer. In this group page, she constantly posts updates and announce specific characters that her show needs.

 She has produced many casts in the show called The Bill Cunningham Show, a Tribune Broadcasting's nationally syndicated daytime talk show. The show is hosted by the popular and recognized broadcaster, business entrepreneur and veteran attorney,Bill Cunningham.

Melissa Ruiz produces and casts talented people for The Cunningham Show through phone interviews, write-ups and assists producers. As a dedicated producer for more that two years, Melissa Ruiz, had helped The Bill Cunningham Show to do better than any other talk show in the market, across all timeslots.

Under her supervision, The Bill Cunningham won its time slot with a 1.2 rating in adults ranging from 25-24. During the same year, the show was averaged as 1.4 household rating. The show became popular with its unique daytime talk show familiar topics that the viewers really loved, such as reunions with long-lost family member, addcitions, infidelity, family dilemmas, and many more. Among those topics being takled in the show, the host, Bill Cunningham helps guests with their situations during live airing on television.

The Bill Cunningham Show is a successful daytime talk show until present. Through Melissa Ruiz's knowledge, experience and perseverance in finding right and talented people to bring in the show was a big contribution. It truly made a big difference. Not only did she just casts people but also she made it to highest ratings. Her knowledge in listening to her audience and capturing their attention every week was one of things she applied.

Melissa Ruiz reaches out and connects to people with amazing and talented characters. She makes sure that every person being casted has potential. She did not underestimate the power of social media, being active in the platform where the target audience is using was a unique technique. Other than just casting people, she also searches for topics and what contents that the target audience will be interested with. Topics that they can relate to easily. These topics were tackled every week somehow acknowledged and appreciated by the audience and until now the show appeals to its target audience.